Speak Less, Listen Better

JCPenny wants men to buy diamonds, a.k.a. “get out of the doghouse free” cards. Not just for the store’s benefit, for the benefit of all. Witness:

For those who can’t afford a diamond gift this holiday season, the brand does offer a few tips. “Speak less, listen better. Apologize without caveat. Express your feelings. Help with the cooking. Offer to change diapers. Stop checking out other women in restaurants. Talk more but don’t interrupt.”
[Hat Tip] Marilyn M.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.