What It Means To “Live The Brand”

Indra Nooyi, PepsiCo Inc.’s chairman and chief executive, is drinking the Pepsi and then some.

WSJ: Which PepsiCo products do you eat and drink?
Ms. Nooyi: Most days for breakfast I have a bowl of plain Quaker oatmeal and a glass of Tropicana juice with lots of pulp. At lunch, I have to have Lay’s Kettle chips, slightly heated. You heat them for about 10 or 15 seconds. One of my favorite drinks is Mirinda Orange, which we make overseas.
We have Lay’s chips for dinner every night. Indian cuisine has a crisp with dinner — a papadum — but we just use Lay’s Kettle chips or Miss Vickie’s Simply Sea Salt or Jalapeño.
When my daughter drinks Pepsi, I always have half a glass. Ice-cold Pepsi is to die for.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.