Shrimp Stroganoff Casserole Takes Top Prize In Kraft Casserole Challenge

As shoppers skip the specialty cheese aisle and look for something more affordable, it’s a good time to be Velveeta.
According to Promo Magazine, Kraft executed a timely value-themed promotion, the Kraft Casserole Challenge, where five bloggers competed to make recipes that feed eight people for $20 or less.
Suburban Bliss, Miss Zoot, Confessions of an Apron Queen, My Wooden Spoon and Livin’ With Me! all put their best dish forward, with My Wooden Spoon taking honors for her Shrimp Stroganoff Casserole.
The bloggers “all have strong followings so we have encouraged them to blog about their recipes,” said Sherina Smith, brand manager for Velveeta.
A winning casserole recipe was featured in yesterday’s free standing inserts and Velveeta in-store displays will promote casseroles in the third and fourth quarter.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.