WK/London took note of their boss' appearance in Creativity's latest list project--The 2009 Creativity 50. In the feature on him, Dan Wieden says he's looking to expand in a southerly direction. image courtesy of Flickr user, saramusico Here's a segment from Creativity's report: Co-founder Wieden says he also plans to expand into South America in the near future, yet no matter how big the agency grows, he has no …
Sweet Noise From The Urban Jungle
I remember the first spec ad I ever had designed by a professional. It was for Banana Republic and the headline read, "Clothes for the Urban Jungle." It looked good, but it didn't work hard enough as an ad. According to Ad Age, The Gap-owned brand is still working that basic theme, but they're adding music to the mix in effort to "project metropolitan diversity with a mix of rock, pop-folk, classical and jazz …
[UPDATE] Yet Another Facebook Story: The Melting Pot Stirs Things Up
Yesterday, I mentioned that I made a perfect pair on Facebook with the help of The Melting Pot's new FB app, but that I didn't get any kind of confirmation. A representative from Push in Orlando--the agency that developed the work--has been kind enough to step forward and describe how the promotion works. "Once you select two friends as a match, they each get a notification that you think they are a perfect pair …
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Oral Care Becomes Packaged Good, Rednecks Rejoice
What have you just seen? Some stupid human tricks, yes. But what else? If you said, "one episode in a multi-layered brand sponsored digital narrative," you are correct! Jerry and Wendell Tucker from rural North Carolina are actually actors hired by JWT to promote Trident's new Xtra Care gum, which not incidentally promises to "protect, strengthen, and rebuild teeth," thanks to the addition of Recaldent, a form of …
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Want To Make It Big In Mobile Advertising? How’s Your Geo-Social Relevance?
Om Malik likes to interface with the Facebook platform via mobile device. He also believes that mobile syncing of one's key data points with location-based service offerings (advertising) is gonna be big. I recently pointed out that "as we transition to an increasingly mobile world, the location beacon takes the role of the TCP, and most mobile services (and applications) find their context from this location …
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Dark Skies? Fly Through Them!
According to Ad Age, Cessna sees its planes as "productivity tools." You know, like Power Point. …
Look Over There — Some Culture That Needs Soaking Up
Adweek asked some agency execs who started up in recessionary times gone by what it was like. "Creativity moves in a particular way. And I think it starts during a recession with, first and foremost, curiously, art," said Frank Lowe, now the leader of The Red Brick Road in London. "Then ... fashion starts to develop, photography ... and I think it slowly moves forward and, in a curious sense, advertising is the last …
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Quick, What’s The Difference Between Crowd Sourcing and Consumer Generated Media?
[This People-Powered advertising stunt was brought to our attention by Sean Howard on Twitter.] …
