Adweek asked some agency execs who started up in recessionary times gone by what it was like.
“Creativity moves in a particular way. And I think it starts during a recession with, first and foremost, curiously, art,” said Frank Lowe, now the leader of The Red Brick Road in London. “Then … fashion starts to develop, photography … and I think it slowly moves forward and, in a curious sense, advertising is the last thing that changes. That’s really partly because advertising is a reflection of what creatively is happening, as opposed to the pure innovation.”
I think Lowe just said we’re a bunch of slackers with no thoughts we can call our own. Is it tough love? Or is it all good? Are you good being a sponge?
p.s. Lowe’s photo reminds me of another, uniquely American, Frank.
