Look Over There — Some Culture That Needs Soaking Up

Adweek asked some agency execs who started up in recessionary times gone by what it was like.

“Creativity moves in a particular way. And I think it starts during a recession with, first and foremost, curiously, art,” said Frank Lowe, now the leader of The Red Brick Road in London. “Then … fashion starts to develop, photography … and I think it slowly moves forward and, in a curious sense, advertising is the last thing that changes. That’s really partly because advertising is a reflection of what creatively is happening, as opposed to the pure innovation.”

I think Lowe just said we’re a bunch of slackers with no thoughts we can call our own. Is it tough love? Or is it all good? Are you good being a sponge?
p.s. Lowe’s photo reminds me of another, uniquely American, Frank.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.