Look Over There — Some Culture That Needs Soaking Up

FrankLowe.jpg
Adweek asked some agency execs who started up in recessionary times gone by what it was like.

“Creativity moves in a particular way. And I think it starts during a recession with, first and foremost, curiously, art,” said Frank Lowe, now the leader of The Red Brick Road in London. “Then … fashion starts to develop, photography … and I think it slowly moves forward and, in a curious sense, advertising is the last thing that changes. That’s really partly because advertising is a reflection of what creatively is happening, as opposed to the pure innovation.”

I think Lowe just said we’re a bunch of slackers with no thoughts we can call our own. Is it tough love? Or is it all good? Are you good being a sponge?
p.s. Lowe’s photo reminds me of another, uniquely American, Frank.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.