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Quick, What’s The Difference Between Crowd Sourcing and Consumer Generated Media?


[This People-Powered advertising stunt was brought to our attention by Sean Howard on Twitter.]

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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Comments

  1. James says

    Hey David, thanks for the post and question. We’ve been AdPulp fans for awhile so we’re tickled to be included.
    And an answer to ‘Quick, What’s The Difference Between Crowd Sourcing and Consumer Generated Media?’
    One is a process or practice, the other is an outcome or archive? That’s a best guess.

  2. David Burn says

    James,
    Thanks for the comment, for reading AdPulp and for endeavoring to answer my somewhat rhetorical question.
    I’ll be interested to see what develops above and which brand decides to step up and use the creative in question. It’s not how agency people develop advertising, that’s for sure. We like to start with an actual marketing problem and go from there.
    But who’s to say? If a client uses this crowd sourced material and gains from it, we might all learn a thing or two.
    Keep us posted and good luck.