WK/London is breaking new work for Cravendale dairy. Sam Heath, creative director at W&K says, "People don't really think when buying milk. They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and get them to consider Cravendale." …
Wine Guy Walks His New Media Talk
Gary Vaynerchuk of Wine Library TV is a mover and shaker. Even his detractors can't deny him that. According to TechCrunch, Vaynerchuk has expanded his growing media empire with Obsessed TV, an online interview show. "There is only so much content I can pump out," Vaynerchuk say. "I need to own as many media properties as possible." Vaynerchuk and host Samantha Ettus are co-producers of the new show. Each owns half …
You Get 150 Friends. Choose Them Carefully.
There's so much noise about social networks. It's become tiresome to say the least. Yes, I know I'm adding it to daily. I can't help it it seems. Soc nets are transforming media, so I'm interested, despite the droning from social media experts and the love-hate fascination of mainstream media. Yet, there's a fundamental question that doesn't get addressed that often. How are these soc nets changing the game for us as …
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Change Is The Real Thing
We don't just have a new President in the White House, our culture is changing. Pepsi, for one, wants to "Refresh Everything", and they're not shy about borrowing equity from the Obama brand. "We're not interested in following political tailwinds," says Nicole Bradley, a Pepsi spokeswoman. "But we are interested in cultural change." Michael Scherer of Time Magazine endeavored to discover if the people in the Obama …
Today In Twitterverse: Twitter on Nightline
In related Twittereze, The Los Angeles Times shows evidence of the company's "founding document" as if Twitter was a nation, not a short messaging service. …
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Digital Freedom Fighters On the Rise
Scott Cleland--who works at the nexus of capital markets, public policy and techcom--has a problem with free. He's not the only one. The dotcom bubble ethos that "information wants to be free" is like a gross mold destroying the incentives to create and distribute valuable content digitally. Let's take a analytical slice across both the content economy and the digital "ecommony" in order to fully grasp the …
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News And Paper Need A Separation
The negative news about newspapers is deafening. The Philadelphia Inquirer, Chicago Tribune, Los Angeles Times, Seattle Post-Intelligencer, San Jose Mercury News, and now the San Francisco Chronicle are all battling for their very existence. Some might make it, others might not. Everyday this drama plays out, side by side with the dramas in our financial markets, in Detroit and on Main Streets throughout the …
Girls School? Maybe. Reform School? Definitely.
Ad agency digs have long been creative, but creative within certain well heeled parameters. Lots of modern lines and Eames inspired furnishings. It's a refined creativity, not circus creativity. But there's an agency in Seattle that refuses to play by those rules, or any rules regarding the business and matters of taste. Wexley School for Girls announces it presence in a dramatic way. Creative spaces in advertising …
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