LinkedIn Is Serious

Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy.
The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, which would make it even with Yahoo HotJobs, the third-largest online job site.
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Ads account for about 25% of the site’s revenue, about even with its other revenue streams: job postings, corporate accounts and individual subscriptions. A newer, smaller revenue stream is research.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.