David Kiefaber of Adfreak says the IFAW spot above makes it point in a “roundabout and needlessly abstract way.” That’s not what I’m thinking at all. I’m thinking flying elephants! Best of all, when the dreaminess of flying elephants fades, one is left with the stark reality that elephants don’t fly and that they’re best left to their natural habitats.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.