Advertising News and Know-How
By David Burn
AdFreak is pointing to an awesome commercial for Cullman Liquidation, made by North Carolina-based comedy duo, Rhett & Link. The two funny men make all sorts of spots under the I Love Local Commercials banner. I Love Local Commercials is a project of MicroBilt, a risk management solutions company for small and medium businesses. I must say, MicroBilt, which is not a "creative" business, sure has a winning strategy …
Continue Reading about Here’s A Creative Team Not About To Win A Lion →
By David Burn
Sean Blanda of eMedia Vitals is looking at the how editors are still a vital component of the media business, despite reports to the contrary. "Aggregation is just bringing stuff together, just collecting stuff and laying it out there. We used to do that more in the old days," says Mindy McAdams, an online journalism professor at the University of Florida. Presenting endless volumes of content is no longer the …
Even these days, a campaign with plenty of cash behind it will infiltrate the consciousness of America. So it is with the campaign featuring "Flo," The Progressive Insurance girl, played by actress Stephanie Courtney. I see these ads all the time. (And you can see all of them here.) I'm just curious what our readers think of this campaign. Like it? Hate it? Don't care? It ain't going away, that's for sure. …
Continue Reading about The Progressive Insurance Girl: Love Her Or Hate Her? →
By David Burn
Kara Swhisher is breaking the news that Microsoft has inked an important new search deal with Twitter and Facebook. The pact will bring status updates to the Bing search engine. Swisher says, "The deal is a definite blow to the dominant search engine, since-for the first time-data will be available on Bing that is not on Google." Facebook sees 40 million updates a day on average. That's a lot of mostly meaningless …
Continue Reading about What You’re Having For Lunch Soon To Be Bingable →
By David Burn
Does the number "206" mean anything to you? It should, it's the number of countries where Coca-Cola is sold. To bring attention to the global reach of this joy-inducing soda from Atlanta, Georgia, USA, Coke is sending a three-person team of "Happiness Ambassadors" to all 206 countries in 2010. Coca-Cola Expedition 206 - Project Introduction Video from Expedition 206 on Vimeo. The three-person Expedition 206 …
By David Burn
"Fortune swims, not with the main stream of letters, but in the shallows, where the suckers moon." -A.J. Liebling Wired is running a feature on Demand Media, a content mill that produces a deluge of articles and videos everyday in order to eek pennies in ad revenue from each. Lots and lots of pennies, I might add. Privately held Demand is expected to bring in about $200 million in revenue this year and the company is …
Continue Reading about Will Write, Edit And Produce For A 10 Spot Or Two (Not!) →
By David Burn
According to Re:cycled Tweets from McKinney, "it's time to stop polluting Twitter with boring. Littering it with the literal. And inundating it with the uninteresting." [via TweetFreak] …
Continue Reading about Today In Twitterverse: Re:cycled Tweets →
By David Burn
Accenture, the management consulting, technology services and outsourcing company that pays Tiger Woods to be its spokesman is now entering a relationship with Adchemy, a Silicon Valley digital marketing company. According to New York Times: Adchemy is one of several ambitious young companies trying to employ cutting-edge computing techniques -- including machine learning, statistical inference and advanced data …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer