The Progressive Insurance Girl: Love Her Or Hate Her?

Even these days, a campaign with plenty of cash behind it will infiltrate the consciousness of America. So it is with the campaign featuring “Flo,” The Progressive Insurance girl, played by actress Stephanie Courtney.

I see these ads all the time. (And you can see all of them here.)

I’m just curious what our readers think of this campaign. Like it? Hate it? Don’t care? It ain’t going away, that’s for sure.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.