Here’s A Creative Team Not About To Win A Lion

AdFreak is pointing to an awesome commercial for Cullman Liquidation, made by North Carolina-based comedy duo, Rhett & Link.
The two funny men make all sorts of spots under the I Love Local Commercials banner. I Love Local Commercials is a project of MicroBilt, a risk management solutions company for small and medium businesses.

I must say, MicroBilt, which is not a “creative” business, sure has a winning strategy here. They serve small businesses with credit info and other data products, and they wisely use I Love Local Commercials to get the attention of their marketplace, and of others who enjoy Rhett & Link’s work.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.