What You’re Having For Lunch Soon To Be Bingable

Kara Swhisher is breaking the news that Microsoft has inked an important new search deal with Twitter and Facebook.
The pact will bring status updates to the Bing search engine. Swisher says, “The deal is a definite blow to the dominant search engine, since-for the first time-data will be available on Bing that is not on Google.”
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Facebook sees 40 million updates a day on average. That’s a lot of mostly meaningless data to mine and repackage.
Of course, FB users can opt not to have their updates made searchable. But still, it’s a lot of data. So I hope Bing knows which data is most relevant upon query, otherwise a terrible mess is about to unfold.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.