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Advertising News and Know-How

Advertising News and Know-How Since 2004

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Are You Well Equipped To Tell Stories In The Digital Arena? You Need To Be.

According to Ad Age, a growing number of marketers are directly engaging consumers through original content, instead of pitching their stories to reporters. Take this Coldwell Banker video: The thing I find interesting in the Ad Age piece is how PR agencies are being tasked with content creation. For instance, Coldwell Banker enlisted the help of its PR shop Cooper Katz, to gain presence on YouTube. I don't have a …

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It’s A Numbers Game Today

Several high profile clients are shopping around for new agency partners, but there's a catch according to The Wall Street Journal. "The chief procurement officer has become more important than the chief marketing officer inside some companies," says Joanne Davis, a new-business consultant in New York. About 80% of reviews now include procurement departments, up from 30% to 40% about five years ago, consultants …

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Fun With Bob Garfield: “Che Guevara in a Jar”

Ad Age critic Bob Garfield says if you like the above commercial you may be a douche bag. Was this conceived during 'shroom day at McGarryBowen? See, in non-psychedelic reality, Miracle Whip is not a badge of defiance but rather the quintessence of middle-American déclassé, the turquoise pants suit of condiments. To assert the opposite is just a slap at our collective intellects, our collective honor, our collective …

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The Presentation Skills Of Steve Jobs: Tips From The Master

I've said it before on AdPulp, and it bears repeating: If you really want to get ahead in the advertising industry (or any industry for that matter), develop your presentation skills. It takes practice, it takes skill, and it takes a flair for the dramatic. Of course, it helps to be presenting something insanely great. Much has been made of Steve Jobs' semi-annual presentations when Apple introduces new products, and …

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Dead Tree Publishing’s Bad-For-the-Environment Math

Many industries have built-in inefficiencies that some don't want to see fixed, for there's money to be made in these dark zones. For instance, say your team adopts new technology that improves efficiency. Some might fear that change because greater efficiency can lead to fewer billable hours, at least in the short term before more work can be brought into the system. It's faulty logic, but that doesn't make it go …

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Want People To Search For Your Product Or Service? Give Them A Reason To.

At the airport "being searched" is a royal pain. On the Web it's the golden rule. According to The Wall Street Journal, marketers are becoming more savvy searchers. For instance, VW is sharing information across its dealer network so dealers and corporate don't compete for a key phrase like "GTI Atlanta." The article also argues that social media marketing campaigns lead consumers to search more. Xerox registered a …

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In This Spot Nothing’s Greener Than Red White and Blue

Renewable Fuels Association's tagline, "Right Here, Right Now," is a strong position for ethanol--the only clean-burning liquid fuel that's readily available today. There may be better alternatives in our future, like biodiesel, but you can put ethanol in your car or truck right here and right now. Note: Too bad this spot doesn't make use of Van Halen's "Right Now." …

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And Action

TurnHere, a video production and advertising company, released a survey that not surprisingly says online video will continue to have a prominent place in the marketing arsenal. Some of TurnHere's specific findings: Online video is the top marketing priority for 2010, edging out both email and search marketing Branded content is the preferred online video type with the highest use among all video formats, the highest …

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