And Action

TurnHere, a video production and advertising company, released a survey that not surprisingly says online video will continue to have a prominent place in the marketing arsenal.
Some of TurnHere’s specific findings:

  • Online video is the top marketing priority for 2010, edging out both email and search marketing
  • Branded content is the preferred online video type with the highest use among all video formats, the highest overall satisfaction levels and the highest likelihood of future use
  • Professionally produced content was overwhelmingly favored over user generated
  • 90.7% of respondents are likely or highly likely to use online video in their marketing efforts in the next 12 months

The survey, which was conducted throughout Q3 2009, included 116 respondents from Fortune 500 and regional brands, as well as digital, PR and traditional agencies. Surveyed companies had annual marketing budgets ranging from $100,000 to $5 million.
Here’s a random example of a TurnHere-produced video for a small business (there are thousands more on the company’s YouTube channel):



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.