Renewable Fuels Association’s tagline, “Right Here, Right Now,” is a strong position for ethanol–the only clean-burning liquid fuel that’s readily available today. There may be better alternatives in our future, like biodiesel, but you can put ethanol in your car or truck right here and right now.
Note: Too bad this spot doesn’t make use of Van Halen’s “Right Now.”
In This Spot Nothing’s Greener Than Red White and Blue
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.