Fun With Bob Garfield: “Che Guevara in a Jar”


Ad Age critic Bob Garfield says if you like the above commercial you may be a douche bag.

Was this conceived during ‘shroom day at McGarryBowen?
See, in non-psychedelic reality, Miracle Whip is not a badge of defiance but rather the quintessence of middle-American déclassé, the turquoise pants suit of condiments. To assert the opposite is just a slap at our collective intellects, our collective honor, our collective non-douche-baggery.
If this succeeds, ladies and gentlemen, we do indeed surrender. If Miracle Whip is cool, the terrorists win.

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.