Scott Ginsberg, a.k.a. "That Guy with the Nametag," has some interesting things to say about offering free advice. I used to allow people to "pick my brain." For free. For hours at a time. For years. And what I began to notice was, after every session, people walked away excited, inspired and grateful for the time spent together. But then I never saw or heard from then again. Why? Because they didn't pay me. And when …
Jessica Sanders Makes And Believes
Sony's make.believe campaign, which asks consumers to "believe that curiosity is the key to creativity" and that "anything you imagine you can make," is featuring artists and independent filmmakers who used Sony cameras for their projects. The one above, for example, is a profile of Jessica Sanders, a director who made "After Innocence," a documentary that won the Sundance Special Jury Prize in 2005 about prisoners …
Tiger, a Little Tail, and the Marketing Beast
We're led to believe that consumers are savvier than ever. So why are brands and marketers still so willing to invest in celebrities and athletes to push their products? You might think that in this day and age, consumers are less willing to care or believe a message when a celebrity endorses a product. But it's quite the opposite -- and it's more pervasive than ever. We are fascinated with celebrities and athletes …
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Time To Stand Up And Be Counted In 2010
Über Content director Jason Kohn is traveling across America shooting real people and their stories for Draftfcb New York's campaign for the U.S. Census Bureau. In this piece, Kohn meets five generations of the Grand Ronde Tribe. I think this is strong content for the U.S. Census Bureau brand. Draftfcb is answering the key question for the census--why should one take the time to fill it out? Not everyone's answer …
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Google’s Dialing Apple’s Number
Introduced yesterday, the much awaited Google phone, known as Nexus One is now available directly from the search giant's site. It's $179 with a two-year data plan from T-Mobile or $529 unlocked. According to The New York Times, Google is "dipping its toes in the direct retailing business not to reap profits from the sale of phones but to broaden the availability of handsets running its Android software." "There is …
If You’re Local and Digital, You’re Looking Good
Radio Business Report/Television Business Report asked a group of industry association leaders to look into their crystal balls and tells us what 2010 has in store for the media business. Randall Rothenberg of Interactive Advertising Bureau had this to say: As you know, the IAB doesn't issue projections. But what I can say is that our sector's performance compares favorably with most other ad-supported media …
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Spotlight on NW Creative: Bacon Masters Bring The Sizzle
Bacon tastes good. Working from that simple premise Portlanders Scott Kventon, Jason Glaspey and Michael Richardson started online retailer Bac'n as a side project last year and the site splattered grease right out of the pan. Today, Bac'n, The Oregonian and Silicon Florist reported that Coastal Vineyards of California, a gift basket retailer that has its own online bacon business -- Bacon Freak -- bought the …
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Anybody Can Make A Super Bowl Spot. No, Seriously.
Pepsi isn't going to air any commercials during the Super Bowl this year, but Frito-Lay, the $12 billion unit of PepsiCo will, via their annual consumer generated Crash the Super Bowl campaign. Last year, two unemployed brothers from Batesville, Indiana received $1million from the Frito-Lay's Doritos brand for trumping the Madison Avenue-made commercials and ranking No. 1 in the USA TODAY Ad Meter with their …
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