Jessica Sanders Makes And Believes

Sony’s make.believe campaign, which asks consumers to “believe that curiosity is the key to creativity” and that “anything you imagine you can make,” is featuring artists and independent filmmakers who used Sony cameras for their projects.

The one above, for example, is a profile of Jessica Sanders, a director who made “After Innocence,” a documentary that won the Sundance Special Jury Prize in 2005 about prisoners who were exonerated by DNA tests.
[via LA Times]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.