Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Ad People Need To Follow The Money — If There’s Any Left

Hardly a week goes by that someone doesn't post or link to creative jobs that pay a pittance. Even agencies are getting lowballed for their services these days. So how do you profit in advertising today? Our knowledge economy has spread the knowledge around quite well. And made it easy for certain jobs – writing, design, photography, videography – to be done and spread by anyone. It’s why there’s much more demand …

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An Argument For Intelligent Interactive Advertising From 1972

Jeremy Bullmore, a non-executive director of WPP, gave a speech to Kraft executives in 1972 that could easily be given again today, for the themes are universal. Here's a small slice of what Bullmore, Creative Director at JWT/London at that time, said: The consumer "doesn't absorb messages: he responds to stimuli." In other words, every ad, regardless of the medium, needs an interactive …

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Get In Front of Agency Pros With Purse Strings, Here And Now

The numbers are in and interactive advertising continues to soar. According to Interactive Advertising Bureau (IAB) 2010 Internet advertising revenues totaled a record $26 billion, up 15% from 2009. The most popular ad format in 2010 was search which represented 46% of revenue and saw 12% growth from last year. Sponsorships saw the most growth with an 88% increase over last year and 142% increase in the …

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It’s Hard To Marinate In Your Client’s Business As A Side Item

I really like what Marc Brownstein has to say in Ad Age about learning your client's business. He relates a story about a CMO friend of his: He believes agencies have to go farther and deeper in helping him grow his business. For example, he would like the agency teams to roll up their sleeves and learn his business -- by working in one of the company's retail stores for a few days or a week; or maybe working in …

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Mediaweek and Brandweek Are No More

Mediaweek and Brandweek are no more. According to FishbowlNY, Brandweek and Mediaweek published their final print versions today, and will be folded into Adweek starting next week. Here's the header running atop the two websites at this moment: In the upcoming weeks, Mediaweek.com (and Brandweek.com) will become part of the new, much expanded Adweek.com. You'll still get the media coverage you seek out …

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McDonald’s Begins To Redefine “McJob” In Massive Hiring Effort

McDonald's is planning to hire 50,000 American workers in one day this month. "Our restaurant employees are the foundation of our business. They are the men and women who interact with our customers every day, enhance the McDonald's experience, and continue to help make our business strong," Jan Fields, president of McDonald's USA, said. Fields, who began her McDonald’s career in an entry-level restaurant …

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Filed Under: PR

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Prius Is A Status Brand, In-Game And Out

Electronic Arts announced a 12-month partnership with Toyota that features the Toyota Prius and Toyota Prius Eco-Greenhouse as giftable virtual items within MONOPOLY Millionaires, the free-to-play Facebook game based on the classic board game from Hasbro. The integration of the Toyota Prius is a re-imagining of the original game pieces. As players navigate their way around the MONOPOLY Millionaires game they …

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