Advertising News and Know-How
Tim Nudd from Adweek/Adfreak likes the new Old Spice spot from Wieden+Kennedy. "The writing is wonderful, and the visuals are hilarious," observes Nudd. Shot on location in Auckland, NZ, Biscuit’s Tim Godsall directed and The Mill LA produced VFX. Although puppeteered snakes and an animatronic croc were considered, their performances fell short, so ‘Jungle’s’ reptilian stars were created in CG. W+K creative …
Continue Reading about From Man On A Horse, To Man With Croc-Bitten Legs →
On April 28, AIGA Portland presents, “The Business of Graphic Design,” a series of Career Tools breakfast seminars sponsored by Aquent. To help get the word out, AIGA made a few videos featuring well known Portland designers. Here's one from my friend Aaron Draplin: Draplin's advice reminds me of the time in 1995 when my first real ad campaign (for the Urban League of Portland) hit. I was impressed by the …
Continue Reading about Spotlight on NW Creative: What Draplin Says →
The portfolio is to a creative what MCAT scores are to med students: don’t apply without one. Legion are the books (and blogs) concerned with crafting impressive books (and blogs — many portfolios are now digital). So creatives have this established protocol for demonstrating aptitude to a potential employer, partner, client — whomever they must convince. If not easy, at least it’s pretty straightforward. For …
Earth Day is this Friday and countless brands are using the occasion to further their commercial goals. Yet, many of the messages are failing to connect with mainstream consumers. A new study from OgilvyEarth finds that 82% of Americans have "good green intentions," but only 16% are dedicated to fulfilling them. "Many of the environmental messages are not just failing to close the Green Gap, but are actually …
Continue Reading about For Many Americans Green Does Not Mean Go →
CP+B Canada is pulling the satire card for The Bessies, an advertising industry award show scheduled next month in Toronto. Brains of Fire in Greenville, SC is one shop known to create "movements." There are others. Sadly, I can't hear the word "movement" without thinking of bodily acts. Hat Tip: The Denver Egotist …
Continue Reading about Political Movements Are Bad Enough, Do We Also Need Brand Movements? →
This new ad from TBWA\Chiat\Day for the zero emission Nissan Leaf asks us to, "Imagine zero dependency on foreign oil." I'd be happy to imagine that. But first I need to imagine myself driving a Nissan Leaf, and then I need to imagine my neighbors driving a Nissan Leaf, and so on. VW can't out-eco Nissan (although few are pointing out that electric cars require energy produced by coal and nuclear to run), but …
Continue Reading about It’s Pretty Hard To Decrease Your Carbon Footprint While Driving A Car →
"Learn from top Facebook marketers, then become one." That's the pitch Facebook is throwing your way today, via its new stand alone site, Facebook Studio. Facebook Studio is actively courting an advertising audience. According to Ad Age, it is a platform aimed at agencies, PR firms and media strategy companies. "We need to do a better job of engaging with agencies," said Blake …
Continue Reading about Yet Another Facebook Story: Facebook-Studio.com →
Last Friday, Minneapolis agency, Gabriel deGrood Bendt, won a Gold OBIE Award in the Video Content Media category for its “Get to the Bottom of It” digital campaign for St. Paul-based Summit Brewing Company. …
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