Spotlight on NW Creative: What Draplin Says

On April 28, AIGA Portland presents, “The Business of Graphic Design,” a series of Career Tools breakfast seminars sponsored by Aquent.

To help get the word out, AIGA made a few videos featuring well known Portland designers. Here’s one from my friend Aaron Draplin:

Draplin’s advice reminds me of the time in 1995 when my first real ad campaign (for the Urban League of Portland) hit. I was impressed by the fact that it was real, and that I could see that realness in the pages of The Oregonian and on city buses, etc. But real isn’t as good as great. It can be a hard lesson for aspiring creatives to learn.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.