From Man On A Horse, To Man With Croc-Bitten Legs

Tim Nudd from Adweek/Adfreak likes the new Old Spice spot from Wieden+Kennedy. “The writing is wonderful, and the visuals are hilarious,” observes Nudd.

Shot on location in Auckland, NZ, Biscuit’s Tim Godsall directed and The Mill LA produced VFX. Although puppeteered snakes and an animatronic croc were considered, their performances fell short, so ‘Jungle’s’ reptilian stars were created in CG.

W+K creative team James & Marco, with the help of Creative Directors Jason Bagley and Eric Baldwin made this one. The “Man on a Horse” spots were made by Eric Kallman and Craig Allen.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.