Political Movements Are Bad Enough, Do We Also Need Brand Movements?

CP+B Canada is pulling the satire card for The Bessies, an advertising industry award show scheduled next month in Toronto.

Brains of Fire in Greenville, SC is one shop known to create “movements.” There are others.

Sadly, I can’t hear the word “movement” without thinking of bodily acts.

Hat Tip: The Denver Egotist



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.