Yet Another Facebook Story:

“Learn from top Facebook marketers, then become one.” That’s the pitch Facebook is throwing your way today, via its new stand alone site, Facebook Studio.

Facebook Studio is actively courting an advertising audience. According to Ad Age, it is a platform aimed at agencies, PR firms and media strategy companies.

“We need to do a better job of engaging with agencies,” said Blake Chandlee, head of Facebook’s newly formed agency relations team, adding that the site will focus on best practices and highlight quality campaigns uploaded by the creators of the content.

Facebook members may not need, or care, to see a better Facebook ad campaign, but marketers and their agency partners certainly do. As I’ve said before, Facebook is the de facto Internet for millions of users who don’t enjoy clicking too far outside of FB’s virtual walls. Ergo, knowing how to advertise inside Facebook is knowing how to advertise.

[UPDATE] The San Francisco Egotist points to a Facebook case study from Crispin Porter & Bogusky’s Swedish office:



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.