Advertising News and Know-How
Molly Wood, Video host at CNET, speaks to iMediaConnection about how advertisers can go about working with Google, Facebook, Amazon and Apple. Wood has some nice zingers in this reel. For instance, about Apple's closed systems she says, "Apple is in charge and you will definitely feel it." She also says, "dealing with Facebook as an advertiser, is sort of like dealing with a toddler. So it's going to be a …
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People form bonds with their cars. And that opens the door to emotional advertising. According to NBC Los Angeles, Herb Younger of Redondo Beach was recently reunited with the classic Chevy Impala that he bought in the fall of 1964 in Fort Collins, Colo. (and sold in the 1980s when times were tough). The camera crew told the Younger family they were making a documentary on families, but as we can see, they …
According to The New York Times, American Jews are upset with insulting messages conveyed in a new ad campaign from Israel's Ministry of Immigrant Absorption. The Ministry is headed by Sofa Landver, who belongs to the ultra-nationalist Yisrael Beiteinu party led by Israel’s foreign minister, Avigdor Lieberman. Intended to cajole Israelis living in the United States to come home, critics say the ads smack of …
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I've always believed that more agencies need to be specialized in terms of the clients they're willing to serve or the type of work they do. Enter Good Eats, the Food and Beverage Innovations Agency. A little background on the founder, from QSRweb.com: Founded by creative director David Hale, the agency specializes in traditional ad campaigns and brand strategy to sales promotion, social media, direct …
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I always get a little suspicious when I hear someone proclaim “The End Of…” something related to marketing. See here. And there’s nothing subtle about the title of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work To Succeed In the Consumer Revolution. While other folks do a better job of shouting about change at the top of their lungs, Solis is much more methodical. So the structure …
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"I'm not comfortable without an honest-to-God newspaper in my hand.” -The Oracle of Omaha Warren Buffett got his start in business as a paperboy. And a paperboy he remains. According to The Omaha World-Herald, Buffett will pay $200 million to buy the state's largest newspaper, a price that is well within his comfort zone. “It is a reasonable investment. There is no question it is affected by the fact that I …
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According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales. Brand Keys says these 15 retailers enjoyed the largest gains: 1. Amazon 2. Wal-Mart 3. Apple 4. Target 5. Zappos 6. Best Buy 7. Kohls 8. Sears 9. JCPenney 10. Macy's 11. Toys R Us 12. Kmart 13. Overstock 14. …
Continue Reading about On Monday, Millions of Holiday Shoppers Busted Out Their QWERTY Keyboards →
What role does social media play in the hiring process? According to MBAOnline, social media is how hiring gets done in this day and age. Maybe they're correct, and maybe their data needs some scrutiny by ball busting number crunchers. I'm not buying the stats in this infographic. Are you? As Media Bistro points out, "an eyebrow-raising 36,600,000 Americans used social media to find work, representing …
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