Advertising News and Know-How
As interactive TV matures, the point of sale is moving ever closer to the point of intention. According to The New York Times, nearly four million Verizon FiOS subscribers primarily in the Northeast, California, Texas and Florida can now buy Schwinn bicycles, Crosley radios and Franklin Mint coins directly from programs airing on the History Channel. A small icon appears in the upper right corner of the …
Continue Reading about “Click To Buy” Is Some Serious Grease On The Wheel →
"Please tell me your new big idea has a geolocation feature in it. We need to reach prospects at the point of sale, and now we can!" The monologue above was a staged reaction to you presenting a geolocation-less campaign. Forgive my indulgences... According to a new $499 Forrester report, the percentage of U.S. online adults who use geolocation apps has grown to 6 percent this year from 4 percent in …
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Chances are your Facebook Page is not one of The 100 Most Popular Facebook Pages In the World, but that's okay. We can't all be as popular as Eminem and Lady Gaga. To give us another view of popularity on Facebook, digital goods marketing technology firm Ifeelgoods compiled data from Facebook Credits users to gauge what is hot in apps, music, movies, TV shows, brands and more today. These are the …
Continue Reading about What Do Real Buyers of Virtual Goods “Like”? →
Young & Rubicam opened its doors at 285 Madison Avenue in the 1920s. Now, the agency that helped define the term "Madison Avenue" is planning a move to Columbus Circle (between Broadway and Eighth Avenue and 57th and 58th Streets). View Larger Map According to Stuart Elliott of the Times, Y&R is signing a 20-year lease for 10 floors with about 350,000 square feet of space at 3 Columbus Circle, formerly …
Shazam is an awesome app. It listens to songs on the radio and tells you the name of the track and artist. Technology... Apparently, Shazam will also listen to TV ads. General Mills' Pillsbury Crescents brand is using Shazam for TV to reach busy millennial moms. When viewers see the TV spot, they can open Shazam on their smartphone and access more content from Pillsbury. According to Online Media Daily, …
Any regular reader of ad industry trade pubs knows that there's a lot of talk about diversity in advertising, but very little action. The Marcus Graham Project is dedicated to changing that, and they'd like your help. Monday December 12 marks the first day of 12 Days of Gifting, which will help MGP fund its many initiatives, including its ICR8 Summer Bootcamp program for aspiring advertising professionals, and …
Continue Reading about The Marcus Graham Project Wants You To Give — Or Give Back →
I suppose it's in Arbitron's best interest to drum up business for radio since they're in the radio ratings business. But they're maintaining that the radio audience is expanding. From the press release: The number of persons twelve and older listening to radio each week now reaches an estimated 241.3 million, representing 93 percent of the population twelve and older. In addition to adding 1.4 million …
Continue Reading about If Radio Grows In The Forest Of Media, Does It Make A Sound? →
Privately held advertising and PR firms are defying the sluggish economy that has cast its dim shadow on many American industries. According to Forbes, Sageworks' data shows an average sales increase of more than 11 percent in the last 12 months. (Tweet Me) Is that your experience? Are you selling more services than you were at this point last year? If so, what do you credit the uptick in business …
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