Shazam Now For More

Shazam is an awesome app. It listens to songs on the radio and tells you the name of the track and artist. Technology…

Apparently, Shazam will also listen to TV ads.

General Mills’ Pillsbury Crescents brand is using Shazam for TV to reach busy millennial moms. When viewers see the TV spot, they can open Shazam on their smartphone and access more content from Pillsbury.

According to Online Media Daily, this is the ninth month in which Shazam for TV is offering advertisers the ability to synchronize on-air creative with the media discovery app. Starting with Old Navy, 24 campaigns have gone live since early in the year.

When Shazam users do have their apps active during synchronized ads, 65% of them engage with the app content.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.