Shift Happens

Young & Rubicam opened its doors at 285 Madison Avenue in the 1920s.

Now, the agency that helped define the term “Madison Avenue” is planning a move to Columbus Circle (between Broadway and Eighth Avenue and 57th and 58th Streets).

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According to Stuart Elliott of the Times, Y&R is signing a 20-year lease for 10 floors with about 350,000 square feet of space at 3 Columbus Circle, formerly known as 1775 Broadway.

The lease will give Y&R ownership of most of the new space as well as the right to place its name on the 26-floor building.

The primary reason to leave Y&R’s longtime home is to find space that is more appropriate for a 21st-century business, said David Sable, who became chief executive at Y&R in February. “285 Madison is not a suitable building for us and probably hasn’t been for a number of years.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.