Shift Happens

Young & Rubicam opened its doors at 285 Madison Avenue in the 1920s.

Now, the agency that helped define the term “Madison Avenue” is planning a move to Columbus Circle (between Broadway and Eighth Avenue and 57th and 58th Streets).

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According to Stuart Elliott of the Times, Y&R is signing a 20-year lease for 10 floors with about 350,000 square feet of space at 3 Columbus Circle, formerly known as 1775 Broadway.

The lease will give Y&R ownership of most of the new space as well as the right to place its name on the 26-floor building.

The primary reason to leave Y&R’s longtime home is to find space that is more appropriate for a 21st-century business, said David Sable, who became chief executive at Y&R in February. “285 Madison is not a suitable building for us and probably hasn’t been for a number of years.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.