Advertising News and Know-How
This new GE spot touts American manufacturing, but treads lightly so as not to feel too jingoistic. Obviously, GE is a global company. So what's an American company to do these days about its heritage? How far will "Made in America" take a brand? In the past few weeks, we’ve seen Apple take a few lumps in the press because of the working conditions at the Chinese factories that make their products. There …
Continue Reading about Should American Brands Wrap Themselves In The Flag? →
Put a dog in it. It's an age-old directive in Adlandia for a reason. People love dogs. And dogs love to chase red cars... You have just seen "The Dog Strikes Back," a special 75-second extended version of VW's 2012 Super Bowl commercial from Deutsch LA, in which the all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape. The 60 second version of the ad will run in the second quarter of …
Continue Reading about A Doggy Diet, A Red Beetle And Intergalactic Visitation →
According to Ad Age, Heineken's Tecate beer brand is moving U.S. advertising from Kirshenbaum Bond Senecal & Partners' U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri. The consolidation, which will save costs, means all Tecate and Tecate Light U.S. advertising -- including digital -- will be run from south of the border, an unusual arrangement for a brand sold in the U.S. Under …
Continue Reading about Made In Mexico, Marketed In Mexico, Downed In The U.S.A. →
Microsoft is taking a page from Mitt Romney's playbook and going on the attack. But in a very nice way. Here's a print ad the company is running in The Wall Street Journal and other national newspapers of note. Let's examine some copy from the ad: "To be clear, there's nothing inherently wrong with wanting to improve the quality of an advertising product. But, that effort needs to be balanced with …
I appreciate Rupal Parekh's effort to shine a light on the plight of aging workers in the Ad biz. Parekh focuses in on Dave Shea, 56, a copywriter/creative director in Princeton, New Jersey, and the difficulty he's facing finding a full time agency job today. The aging of the ad business in the digital era is an issue the industry hasn't even begun to wrestle with in earnest, but it's one that could be a key …
Continue Reading about Perception Is Reality, Until You Bend It Into Shape →
This year's batch of Super Bowl spots simply can not wait. Brands are intent on getting the most from their Super Bowl buy, thus they feel justified trotting out teasers on YouTube. Like so... "Our agents are the very heart of our business, so it was important for us to create an ad that celebrates their capabilities," says Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. Whether …
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new study on the usage of social media in fast-growing corporations. Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of blogging dropped to 37%. Companies in the Advertising/Marketing industry are most likely to blog while companies …
Created by RPA, Matthew Broderick stars as himself in this extended "Ferris Bueller's Day Off" homage for Honda. Personally, I wanted to see Charlie Sheen in a police station waiting room cameo appearance. …
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