Advertising News and Know-How
PORTLAND—Agencies with digital capabilities are a dime a dozen today. On the other hand, an agency with digital DNA that also creates compelling retail experiences, new products/companies and traditional advertising, is rare indeed. Ergo, I feel like I may be in the presence of an albino gorilla here at Struck's Old Town offices. John Gross, Strategist/Account Director, says, "We do killer websites, but we get …
Continue Reading about Digital Agency Model Struck By Lightning →
Lord knows I've had things to say about awards shows and their questionable judging, but this time I truly believe The One Show got it right. Congratulations to McCann in Melbourne for their effort on behalf of safety on Metro Trains called Dumb Ways To Die. It was awarded Best Of Show at The One Show awards, held earlier this evening. It's been six months and I still can't get this song out of my head. …
Continue Reading about “Dumb Ways To Die” Lives On As Best Of Show At The One Show →
Last week over beers in downtown Portland, I asked Sharon Krinsky if Bob Hoffman has a type A personality. She said yes. I'll have to take her word for it, given that the two worked together for 20 years at Hoffman/Lewis in San Francisco. There is also the evidence to consider. Starting and running a successful San Francisco advertising agency isn't for the faint of heart. Deciding to rip the business a new one as …
"The falcon cannot hear the falconer." Regardless, Campbell Ewald of Warren, Michigan can see two adult peregrine falcons on its roof, and thanks to a live webcam installed by a raptor curious staffer, so can you. The falcons are about to give birth to baby falcons. In an effort to capture this birthing event in real time, the agency has created #CEFALCONS, a campaign dedicated to this act of nature. One …
Continue Reading about Campbell Ewald Lets Falcon Meme Fly →
Wal-Mart want to clear some things up. Hence, the launch of a new PR-driven site, TheRealWalmart.com and new TV spots that began airing on Saturday during the Kentucky Derby. According to The Wall Street Journal, the campaign is the company's first purely image-based ad push in several years. WSJ also reports that Wal-Mart's "energized differentiation," an advertising term for the direction a brand is …
Continue Reading about Wal-Mart In A Battle To Redefine Its Brand →
You know how you can tag your friends in a photo you upload to Facebook? Now Facebook-owned Instagram is introducing the tagging feature. Mike Isaac of All Things D believes the move could be a boon for brands. Photos of You essentially gives a brand the ability to crowdsource photos of its products — likely put to use — from the millions of people who are on Instagram and taking pictures all the time. …
Continue Reading about Instagram Gets All Facebookey, Introduces Who’s Who Photo Tagging →
What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe's, BBDO New York and director/photgrapher Meagan Cignoli. Here's another tutorial from Lowe's, also in six second frames meant to be digested on Twitter. And here's a non-branded Vine from Ms. Cignoli, an artist busy exploring what the platform offers. …
Just when we wrap our collective heads around the concept of real-time marketing, along comes on-demand marketing to steal some of real-time's thunder. According to Peter Dahlström and David Edelman of McKinsey, "the coming era of ‘on-demand’ marketing" will revolve around four key areas: Now: Consumers will want to interact anywhere at any time. Can I?: They will want to do truly new things as disparate …
Continue Reading about Have You Stoked Your Frictionless Data Feeds Today? →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
