“Dumb Ways To Die” Lives On As Best Of Show At The One Show

Lord knows I’ve had things to say about awards shows and their questionable judging, but this time I truly believe The One Show got it right.

Congratulations to McCann in Melbourne for their effort on behalf of safety on Metro Trains called Dumb Ways To Die. It was awarded Best Of Show at The One Show awards, held earlier this evening.

It’s been six months and I still can’t get this song out of my head. Nor do I want to. This is one of those “Damn, I wish I did that” campaigns, and I rarely say that these days.

Previously: Dumb Ways To Die Was Born Out of Simplicity



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.