Adpulp

Advertising News and Know-How

Advertising News and Know-How Since 2004

Learn from the Legends

By

Fix Your Agency Talent Drain With Praise, Respect, Money and Skill

There's a lot of noise about agencies failing to innovate and how this doesn't work for today's young workforce. In many instances the complaints are highly credible. Other times, it doesn't add up to more than bitching about work. Murat Mutlu, a product designer and co-founder of Marvel App, offers up his take on why talented creatives leave the agency on Creative Review. His summary: 1) You won't stop …

Continue Reading about Fix Your Agency Talent Drain With Praise, Respect, Money and Skill →

By

Today on TV: Miller Lite Has A New Bottle, But The Spot To Promote It Is So Tired

Beer advertising has been giving advertising a bad name for too long. This new spot for Miller Lite adds to the problem. Post by AdPulp. First, let's question the need for a TV spot that promotes a packaging change. It's an improvement, and that's terrific. Why not let Miller Lite fans discover the improvement at the point of sale? Miller Lite is running another commercial to promote its new punch top …

Continue Reading about Today on TV: Miller Lite Has A New Bottle, But The Spot To Promote It Is So Tired →

By

Today on TV: #EatLikeYouMeanIt At Carl’s Jr.

Carl's Jr. and 72andsunny have a great thing going. They do "food porn" really well, and now have a patent on the "stuff a sandwich in your sexy face" thing. Hey, they're able to make fast food look good on TV and that's an accomplishment. Not one that needs another stupid award, but an accomplishment nevertheless. Post by AdPulp. I'm thinking you'd like to see your own TV spot in this space. Am I …

Continue Reading about Today on TV: #EatLikeYouMeanIt At Carl’s Jr. →

By

Today on TV: Carmichael Lynch Sets the Temp for Movie Night

I made the editorial decision a few years ago to put the great majority of work samples from the industry up on our Facebook page and reserve AdPulp.com for more in-depth written pieces about important trends in MarCom. I'm wondering today if maybe this was an error in my judgement. If it was, it can be fixed. That's one thing I love about the Web. It's a flexible medium. Post by AdPulp. Actually, …

Continue Reading about Today on TV: Carmichael Lynch Sets the Temp for Movie Night →

By

The Underworld Of Below-The-Line Advertising

This is what you call a "slot topper." I didn't write this particular one, but it's exactly what it sounds like. Most copywriters, at one point or another, work on things considered "below-the-line." But does this kind of work get any respect, or results? Some people love to go around saying things like, “Advertising is the price companies pay for being unoriginal.” I’m not sure that’s true. We live in a …

Continue Reading about The Underworld Of Below-The-Line Advertising →

By

Are Copywriters Just Authors In Hiding?

Elmore Leonard's recent passing prompted Bruce McCall to write a reflective piece for The New Yorker. McCall worked on Chevy in Detroit at the same time Leonard was banging out Westerns on his typewriter and working as a copywriter. McCall notes how common it is for real writers to find "safe harbor" in the ad business. A fat book could be assembled, just listing all the later-to-be-famous writers who …

Continue Reading about Are Copywriters Just Authors In Hiding? →

By

The Whole Nation Gets Scroogled When Kids Don’t Learn The Basics

Kids today are exposed to ads in the school setting. There's a problem no one's parents had. Microsoft sees opportunity here and has introduced Bing for Schools, which removes all ads from searches on the school's network, adds strict filters to help prevent adult content, and enhances privacy protections. Video: Bing for Schools: A Teaching Moment Bing for Schools, a pilot program, is available at no …

Continue Reading about The Whole Nation Gets Scroogled When Kids Don’t Learn The Basics →

By

McDonald’s Canada Is Soliciting Very Short Pitches for Very Short Films

The art of the pitch in Hollywood is something few writers ever master, but the writers who do are able to earn serious cash for their ideas. In other words, you can write a brilliant screenplay but if you can't pitch it in 30 seconds or less, you're going nowhere fast, like Friday afternoon traffic on La Cienega Boulevard. So, why not get in a little practice? @McD_Canada wants to hear your 140 character pitch …

Continue Reading about McDonald’s Canada Is Soliciting Very Short Pitches for Very Short Films →