Levi’s Art Happenings Go Station To Station

Hello Barstow. This hardscrabble town in the California desert is home to Levi’s new art project on rails, for the day. Following Barstow, it’s on to LA and and then San Francisco, which will wrap up an epic cross-country journey.

According to Levi’s, Station to Station connects leading figures and underground creators from the worlds of art, music, food, literature, and film for a series of cultural interventions and site-specific happenings.

Last week when the train stopped in Minneapolis, musicians Patti Smith, Eleanor Friedberger and No Age performed. Yesterday in Winslow, Arizona, Jackson Browne, who co-wrote “Take it Easy,” was literally standing on a corner.

The train, designed as a moving, kinetic light sculpture, also broadcasts unique content to a global audience via Soundcloud. And there are lots of little films being created, like this one:

Without question, Levi’s is once again making its mark.

Watch the story unfold on Instagram.

stntostn on Instagram



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.