Stop Tweeting Boring Sh*t Is NSFW At Boring Workplaces

Over the years, I’ve seen many ad agencies publish books of one kind or another. Many fall nakedly into the “here’s our proprietary process, along with case studies to back it up” genre.

Others take a more compelling approach. Such is the case with Sausalito agency Division of Labor’s new book: Stop Tweeting Boring Sh*t: The New Rules of Work.

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It’s a pretty simple premise: A series of humorous tweets, redesigned to look like mini-posters, with a little backup explanation that focuses on work life, business thinking, and a bit of philosophy in general. Yeah, it’s sarcastic as hell, as I imagine many of the folks working there are.

But a cool thing happens as you read the book: You get a very good glimpse of the agency’s outlook on many things, which for prospective clients or employees, makes a good case for working with (or staying away from) Division of Labor. Like this one:

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In other words, read this book and you might know what kind of work you’ll be doing with them. Stop Tweeting Boring Sh*t is a quick, fun read, and it’ll fit nicely on any creative’s desk for a little inspiration. It also fits nicely into a client RFP package, which helps Division of Labor most of all.

Special thanks to DOL for providing me with a review copy.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.