Advertising News and Know-How
Conventional wisdom says agencies are not supposed to have a style, or a consistent "look and feel" across its body of work for a variety of clients. Wieden + Kennedy isn't big on conventional wisdom. Thus it's no surprise that the agency's new Turbo Tax Super Bowl spot shares a lot in common with a spot the agency made for Dodge a handful of years ago. http://youtu.be/r-3HEyR-c3M I find it …
Continue Reading about Wieden + Kennedy Rolls Out the Stars & Stripes. Again. →
British Columbia is off the hook. Few places in the world can rival its beauty. But how does that all translate in a tourism spot? Can you get the grandeur on film? Director Sean Thonson gave it a go in this new spot for Destination British Columbia. Shot through Dare Digital in Vancouver, “The Wild Within” features the incredibly diverse topography of Canada's westernmost …
Continue Reading about Spotlight on NW Creative: Dare Digital for Destination B.C. →
Hyundai is the official vehicle partner of the GRAMMY Awards. As part of the deal, the car company is supporting the emergence of new artists via the GRAMMY Amplifier program, now in its third year. The partnership was brokered by Hyundai’s agency GreenLight Media and Marketing. http://youtu.be/4U8UvZC3qIk Aspiring musical stars sent in video renditions of their songs (through January 26th), which are now …
Continue Reading about Mark Ronson Rides In A Hyundai To Find New Musical Talent →
Here's some copy we can all pay attention to: "Ideas are scary. They come into this world ugly and messy. Ideas are frightening because they threaten what is known. They are the natural born enemy of the way things are." Damn. That is impressive. Let's see it in action... http://youtu.be/sfmQvc6tB1o The personification of a scary idea, as rendered by GE and BBDO New York. This is one of …
Continue Reading about Universal Truths at the Heart of Iconic Technology Brand →
Jack rides his motorcycle into the sunset, like so many outlaws before him. Except this time something savory happens. Jack smells garlic butter. Post by AdPulp. According to Ad Age, David&Goliath and lead agency Secret Weapon both created regional Super Bowl ads for Jack in the Box. David & Goliath's spot (shown above) is its first work for the brand. Jack in the Box is the 18th-largest …
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AdPulp's publisher reported this morning that a small brewer in Mason City, Iowa dared to poke Budweiser in the nose, in response to the macrobrewer's negative portrayal of craft beer and craft beer drinkers on Super Bowl Sunday. http://youtu.be/JZhiUstiRvY I then added a note to Shawn post about a response from video producers HopStories in Oregon. http://youtu.be/VCgkTeuJkR8 And the hits keep …
Continue Reading about Craft Brewers Snap Bud’s Ass With Beer-Stained Towel →
Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who is behind YouTube advertising sensations like Orabrush. As it happens, Orabrush's …
Continue Reading about Holy Tongue Cleaners, Orabrush Team Spins Off →
Americans from all walks of life are convinced that they are right. Forget the topic or that they may be wrong as hell. They think they're right, so they are. It's the kind of thing that could drive person to eat a lot of candy in a nervous fit. Thankfully, there is a better way to do things in America. We don't not have to become more passive by the day. We can arm wrestle for …
Continue Reading about Candy Brand Creates Conflict Resolution Solution →
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