Sun Times advertising writer, Lewis Lazare, has been on a role, of late. Today he blasts Crispin Porter + Bogusky for their lame remake of the 1971 classic, "I'd Like To Buy the World a Coke." Lazare likes to give out grades, and CP+B gets an "F" for the new "I'd Like to Teach the World to Chill." They say advertising often reflects the culture in which we live. Well, if you want to confront the heart-rending truth …
Please, No More Lipstick On The Pig
"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service." -Steve Jobs Tom Asacker uses the above quotation in a post on authenticity in advertising, …
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Building Bridges From Dallas To Denver And Back
Adweek reports that former Chief Marketing Officer at Coors, Ron Askew, is headed home to Dallas and the agency that gave him his start in the business. Askew is now the CEO of Omnicom-owned Tracy Locke. The article fails to mention that Askew left Tracy Locke in 1993, when he and a group of partners (also from TLP) purchased the Coors marketing department and fashioned it into The Integer Group. Integer, literally …
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Who “Owns” The Conversation?
Steve Hall reports on two new ad free blogs that lift content directly from Gawker and New York Post's Page Six, with no attempt to alter, nor add to the information presented. In an email exchange, the anonymous "blogger" had this to say: "This is a piece of performance art meets media. We wanted to see if we can draw viewership away from popular online blogs and news sites by removing the advertising. Would people …
Curiously Strong Mints Leave The Burbs Behind
USA Today: Wm. Wrigley Jr. announced Wednesday that it has completed its acquisition of Life Savers and Altoids brands from Kraft Foods and plans to shutter some factories and lay off about 500 workers. The $1.46 billion cash deal also gives the Chicago-based gum maker several other brands, including Creme Savers, Sugus candies and some local and regional brands in the United States, Europe, Indonesia and …
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Dressing Jimmy
Every company must be guided by a mission statement. Ours is to be known worldwide for pimping our customers' junk in the perfect attire for any occasion. -Richard T. Norcross, Durex Dickorations Thanks to Adverblog and Hello Word for the, uh hum, pointers. …
Targeted TV Commercials Explained
BusinessWeek reports on the new wave of testing being done by cable companies to target specific ads to different people. A Q&A with Invidi Technologies CEO and President David Downey explains a little bit about how the technology will work. But I love what he says here: The hope is that consumers will actually want to opt in. If cable companies can earn more ad revenue, cable bills may stay low or even go lower. I'd …
Now Hiring: Entrepreneurial Idea Movers
Ad Age executive editor, Jonah Bloom, recently had breakfast with former Ogilvy President Rick Boyko. I voiced my anti-ad-school prejudices, a slightly risky proposition given that Boyko now runs such an institution, the VCU Adcenter. My slightly nervous salvo went something like: …
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