The Telegraph: The president of one of the world's biggest advertising agency holding companies has issued a damning state-of-the-nation assessment that describes France as being in steep decline and his countrymen as "narrowed and stunted". Maurice Levy, the head of the media giant Publicis, whose company owns Saatchi and Saatchi and has offices in 100 countries across six continents, said France had failed to get …
Goodby Says He’s “A Stupid Optimist”
Adweek: Jeff Goodby offered the following explanation when asked why his agency wanted Subway, despite indications that the client would likely resist the type of brand-image work Goodby is typically known for in favor of retail-focused, more tactical spots. "Because I'm a stupid optimist," Goodby joked. "It's either optimism or masochism. You always think you'll get a hold of a client and figure out a way to find an …
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Rushing For New Business
Lewis Lazare: Nobody loves a publicity stunt like Bernie DiMeo of DiMeo & Co./Chicago. Still, we'll take DiMeo at his word when he informs us he has named former Northwestern University star running back Darnell Autry as director of marketing for his boutique ad agency. Football fans may recall Autry was the offensive player of the year and a Heisman Trophy finalist in 1995, when he led the Northwestern Wildcats to …
Atkins Goes From Low-Carb to Low Cash
From Bloomberg: Atkins Nutritionals Inc., founded by the late diet guru Dr. Robert Atkins, filed for bankruptcy protection in New York as consumer interest in low-carbohydrate foods faded. What's interesting here is that the Atkins Diet has been around since the 1970's. But the company got huge amounts of press a couple of years ago, and rode a fad. Meanwhile, dieters looking for the latest thing got on board. They …
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Text To Remember
Allison at Qtags wrote to me recently asking me to check out her new service for advertisers. Not being all that text savvy, I didn't get it at first. Now, I do. Her July 21st post helps explains the concept. The goal of qtags is to help an advertiser's customers more easily remember them, and to more easily find them online. Here is how the qtags 'text to web' service works -- 1) Advertiser chooses a keyword & …
Jumping The Whale
Firefox impresario and Stanford student, Blake Ross, was pleased to see this screen grab from one of TV's most popular game shows. …
SLAP
USA Today: Text messaging on cell phones is finally taking off in the USA. It has been around for years and is a huge part of life in Japan and South Korea. But in the U.S. market, text messaging had caught on only among teens and American Idol fans voting for their favorites …
Target’s Manhattan Air Show
PR Newswire: Target turned the runway upside down during an electrifying Vertical Fall Fashion Show in the city that shares its love of style: New York. This event took place at Rockefeller Center, Wednesday, July 27, 2005 which featured a troupe of world-class athletes who leapt off the roof of a 9-story tower on the Plaza, then strutted down the building's side modeling the Target Fall 2005 women's and men's …
