Levy Levies Harsh Criticism

The Telegraph: The president of one of the world’s biggest advertising agency holding companies has issued a damning state-of-the-nation assessment that describes France as being in steep decline and his countrymen as “narrowed and stunted”.
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Maurice Levy, the head of the media giant Publicis, whose company owns Saatchi and Saatchi and has offices in 100 countries across six continents, said France had failed to get the 2012 Olympics because the world now saw it as a nation of perdants and “losers”. For good measure, he described the 35-hour week as “absurd” and the wails of complaint that followed Paris’s loss of the Games to London as “pathetic”.
His forthright critique was published in the opinion section on the front page of the Le Monde.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.