Text To Remember

Allison at Qtags wrote to me recently asking me to check out her new service for advertisers. Not being all that text savvy, I didn’t get it at first. Now, I do.
Her July 21st post helps explains the concept.

The goal of qtags is to help an advertiser’s customers more easily remember them, and to more easily find them online.
Here is how the qtags ‘text to web’ service works —
1) Advertiser chooses a keyword & displays it on any media (print, radio, billboards, in-space, on-pack, on apparel, at events..).
2) Interested viewer / listener / reader texts the keyword to 78247
3) Texter gets a 160 charact txt message from advertiser & a web-link is placed in the texter’s inbox. The web-link takes the texter directly to the appropriate page on-line, and can be updated by the advertiser anytime, real-time.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.