USA Today: Text messaging on cell phones is finally taking off in the USA. It has been around for years and is a huge part of life in Japan and South Korea. But in the U.S. market, text messaging had caught on only among teens and American Idol fans voting for their favorites



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.