SLAP

USA Today: Text messaging on cell phones is finally taking off in the USA. It has been around for years and is a huge part of life in Japan and South Korea. But in the U.S. market, text messaging had caught on only among teens and American Idol fans voting for their favorites

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.