The Register: There is some welcome relief today for those people left wading through the remains of New Orleans - T-Mobile has announced it will offer free Wi-Fi access across Louisiana, Mississippi and Alabama until the end of the week, and "possibly beyond that if the situation warrants it". T-Mobile said in a statement: "The free service is intended for those who have been displaced from their homes or are …
Designs On A Career
Business Week: Is there a glut of students graduating from graphic design programs in the United States today? A 2004 National Association of Schools of Art and Design (NASAD) survey indicates that out of 18,000 graphic design majors in 152 four-year programs conferring B.A. and B.F.A. degrees 3,500 are graduated annually. This figure is strongly disputed, however, by North Carolina State's Meredith Davis, who claims …
The Poetics Of Corruption, A.K.A. Ad Copy
One of America's great poets—James Dickey—worked in advertising. From 1956 to 1959 he was as a copywriter for McCann-Erickson in New York. He then worked for agencies in Atlanta until 1961, before being rescued by a Guggeheim Fellowship. Dickey liked to say he was "selling his soul to the devil in the daytime and buying it back at night." As he grew more successful in advertising, Mr. Dickey said, he realized he was …
Continue Reading about The Poetics Of Corruption, A.K.A. Ad Copy →
Hallelujah! The Ad Industry Finally Gets A Code Of Ethics
Following a judge's order, former O&M Account Director Shona Seifert has submitted an 18-page code of ethics for the advertising industry. Adweek has the story: In the document, Seifert also said the industry faces some unique ethics challenges in part because "the advertising industry places a higher value on big ideas than we do on process." She continued: "However accurately we capture our time and costs, it isn't …
Continue Reading about Hallelujah! The Ad Industry Finally Gets A Code Of Ethics →
Google Goes Offline
New York Times: Google, which built a lucrative business in online advertising, has found a new medium for its ad sales: print. The company is buying ad space in magazines and filling it with half a dozen ads from clients of its vast online system. The first incarnation of Google's program resembles an old-fashioned business known as ad brokering, which has largely been shunned by major publishers. Google said …
American Express Loses Its Mojo
In The New York Times: The American Express Company said yesterday that it would make changes to a campaign about Andy Roddick losing and finding his "mojo" after his first-round defeat at the United States Open tennis tournament. George Parker over at AdScam doesn't mince words about the whole thing: Having invested several gazillion dollars in a TV campaign featuring Roddick "Looking for his Mojo," you know first …
Advertising Takes It On The Chin
The above graphic is being used to promote the Word of Mouth Marketing Association's upcoming conference and new blog. And while it's beyond obvious that advertising is a target of much scorn from just about every corner these days, is it not paradoxical that a group advocating one form of advertising is degrading the category as a whole? Popular lecturer, author and corporate advisor, Tom Asacker, makes the case in …
The Push To Truly Embrace Interactivity
Saatchi & Saatchi UK chairman and CEO, Lee Daley, appeared on a CNN program the other day. Here's a clip: CNN: How will advertising be different in a decade? Daley: I think the advertising industry as a whole will change very dramatically because of the change in the media universe. The advertising industry has grown up, essentially on the back on analogue technologies, and it's grown up around …
Continue Reading about The Push To Truly Embrace Interactivity →
