Google Goes Offline

New York Times: Google, which built a lucrative business in online advertising, has found a new medium for its ad sales: print.
The company is buying ad space in magazines and filling it with half a dozen ads from clients of its vast online system.
The first incarnation of Google’s program resembles an old-fashioned business known as ad brokering, which has largely been shunned by major publishers.
Google said yesterday that the program was a test and declined to elaborate.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.