Google Goes Offline

New York Times: Google, which built a lucrative business in online advertising, has found a new medium for its ad sales: print.
The company is buying ad space in magazines and filling it with half a dozen ads from clients of its vast online system.
The first incarnation of Google’s program resembles an old-fashioned business known as ad brokering, which has largely been shunned by major publishers.
Google said yesterday that the program was a test and declined to elaborate.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.