Hallelujah! The Ad Industry Finally Gets A Code Of Ethics

Following a judge’s order, former O&M Account Director Shona Seifert has submitted an 18-page code of ethics for the advertising industry.
Adweek has the story:

In the document, Seifert also said the industry faces some unique ethics challenges in part because “the advertising industry places a higher value on big ideas than we do on process.”
She continued: “However accurately we capture our time and costs, it isn’t going to build a brand or help create famous advertising. So timekeeping and cost controls tend to be delegated and managers focus on ‘bigger issues.’ Until the timekeeping and cost controls are a bigger issue.”
Part of her conclusion reads: “Boring work has never resulted in a prison sentence. Poor timekeeping practices have.”

When can we get a copy?
UPDATE: Here it is, thanks to Ad Age.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.