Advertising News and Know-How
By David Burn
The article below is a good read--it's both funny and provocative. Reuters: Proponents of the latest Web trends were warned on Tuesday that the rest of the world may not have a clue what they are talking about. A survey of British taxi drivers, pub landlords and hairdressers -- often seen as barometers of popular trends -- found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never …
Continue Reading about Blogs And Such Not Ready For Prime Time →
By David Burn
American Copywriter points out that fashion designer, Betsey Johnson, is bringing her Fall Fashion Week designs to O-Cel-O™ brand scrub sponges. …
By David Burn
Ad Age: Internet advertising revenue for the first six months of 2005 hit a record new high, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, released at the Mixx Conference and Expo yesterday in New York. For the first six months, ad revenue reached about $5.8 billion, which is a 26% increase over the first half of 2004. “The consistent growth in overall revenue shows marketers …
By David Burn
Adfreak reports Pants, the house band from McKinney + Silver won the Fluid Battle of Ad Bands III last night in NYC. “There’s no winning and losing in rock,” Alex Bogusky told us moments before the Crispin Porter + Bogusky band, Ironic Trucker Hat, took the stage at the Supper Club last night. And when you have competitors with names like The Shameless Haxx and The Happy Endings (to say nothing of the acts mentioned …
By David Burn
Steve Rubel brings up an excellent question for marketers. Do they presently have a budget allocated for blogs, podcasts and other micro media applications? Yesterday I moderated a panel at MediaPost's Forecast 2006 conference. The challenge before the panel was to resolve this question: how can advertisers, agencies and the media restructure to deal with a micro media universe? The consensus we reached was that TV …
By David Burn
Philadelphia Daily News: Seen those posters for Moosehead around town? They've been popping up on telephone poles on South Street, Old City and elsewhere. No names, no ad copy, just a green silhouette of a moose head. You're witnessing the start of a quirky marketing campaign to revive one of Canada's classic but forgotten lagers. Whether it works or not, Moosehead's effort to rebuild its brand reveals much about …
By David Burn
Cincinnati Enquirer: American teenagers spend more than $150 billion a year - more than the gross domestic product of Finland, Ireland or Chile. These eager young consumers are the darlings of marketers, who pump more than $15 billion into getting them to buy everything from Louis Vuitton purses - de riguer for back-to-school this fall - to BlackBerry personal digital assistants. But their freewheeling spending is …
Continue Reading about Spoiled Teens Deploy Arsenal Of Brand-Specific Nags →
By David Burn
Thanks to Frederik Samuels for posting the following ad, created by Heye + Partners. Translation: Nice Try, Mom... …
Continue Reading about Don’t Judge A “Ham + Cheese” By Its Wrapper →
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