According to Church of the Customer, Southwest Airlines is lobbying customers and staff to help abolish the Wright Amendment with its Set Love Free campaign.
In 1979, Congress passed a federal law making it illegal to fly from Love Field in Dallas to points beyond the states surrounding Texas. It was meant to protect Dallas’ other airport, Dallas-Ft. Worth International, but has primarily been a lollipop for D/FW and American Airlines.
This summer, Southwest asked gate agents to dream up creative ideas to engage customers about the grassroots effort. Employees responded like fired-up high school spirit cheerleaders, creating homemade signs that showcase the company’s Kelleherian humor.