Palm Capitulates

Om Malik: Palm, the company that ignited the handheld computer market, capitulated, and switched away from its own house OS to a Windows Mobile operating system. In other words it has just become yet another Windows-handheld device maker, and lost its “unique selling point.” Proof, that Microsoft eventually wins. Microsoft’s in-house spin-meister won’t even have to spin this one. For this highlights the miscues and missed opportunities for a company that at one point was the market.
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.