Georgia’s Peach New And Improved. Tagline Is Another Story.

Savannah Morning News: “Georgia on My Mind” leaves everyone with a warm and fuzzy feeling.
About Ray Charles, not Georgia.
That’s what surveys told Georgia Department of Economic Development Commissioner Craig Lesser about the state’s slogan.
new_GA_peach.jpg
So for the first time in two decades, Georgia now has a new tag line.
At a Thursday “State of Economic Development” luncheon at the Savannah International Trade and Convention Center, Lesser unveiled the slogan “Put Your Dreams in Motion.”
“This gives us more flexibility,” Lesser said. “‘Georgia on My Mind’ is great, but it doesn’t drive people to do what we want them to do, which is invest money and visit Georgia.”
The new slogan will be accompanied by a new logo: A more colorful, active version of the Georgia peach.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.