MediaPost: Despite their relatively low reach compared to mass media outlets, blogs and other consumer-generated media channels can be extremely cost-effective in driving Web traffic to campaign sites and creating interest, said panelists at the OMMA East Conference on Wednesday. Panelist Brian Clark, the CEO of GMD Studios, recounted a campaign that his agency ran for Audi, titled "The Art of the Heist." Just …
Cultural Bias Clouds Communications
Spurred on by hurricane coverage, Experiential Marketing guru, Katherine Stone, asks, "Do I seem stupid to you?" in a poignant defense of her native Southland. I was born in Baton Rouge. I lived in New Orleans for the first decade of my life. I spent my summers in Mississippi with my grandmother in Vicksburg. I now live in Georgia. I'm a true Southerner, and proud of it. Let me assure you much of the South is nothing …
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Cool Chasers Court Fickle Teens
The New York Times: Marketers spend a lot of time figuring out what teenagers want. Teenagers are their most desirable and fickle demographic, the arbiters of cool who set trends, influence brand health and part with their discretionary income most freely. So as part of Advertising Week 2005, interactive advertising agencies tried to answer the question last Tuesday of what teenagers want. The Interactive Advertising …
Black Cat In St. Augustine Alley
This is the coffee I like to drink. I got hooked on it in Chicago, first at MoJoe's in Roscoe Village then at The Grind in Lincoln Square. Here's how Intelligentsia (the roaster) describes it: A combination of coffees from Latin America and Indonesia, the Black Cat blend is a result of our fanatical quest to build the perfect espresso blend. Exceedingly heavy in body, earthy, spicy, and bold, this blend is exotic and …
West Coasters Will Get IPG News At 3 In The Morning
There's a Cowboy Junkies song that goes, "Good news always sleeps 'till noon." So when IPG posts its restated financial figures for the last 4 years on its website, they're going to post them at 6 in the morning on Friday. That can't be good, can it? …
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Palm Capitulates
Om Malik: Palm, the company that ignited the handheld computer market, capitulated, and switched away from its own house OS to a Windows Mobile operating system. In other words it has just become yet another Windows-handheld device maker, and lost its “unique selling point.” Proof, that Microsoft eventually wins. Microsoft’s in-house spin-meister won’t even have to spin this one. For this highlights the miscues and …
Georgia’s Peach New And Improved. Tagline Is Another Story.
Savannah Morning News: "Georgia on My Mind" leaves everyone with a warm and fuzzy feeling. About Ray Charles, not Georgia. That's what surveys told Georgia Department of Economic Development Commissioner Craig Lesser about the state's slogan. So for the first time in two decades, Georgia now has a new tag line. At a Thursday "State of Economic Development" luncheon at the Savannah International Trade and Convention …
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Pixel Pusher Rakes It In
Adland and The Telegraph point to this brilliant advertising idea from 21-year old university student, Alex Tew. Tew, 21, who is due to go to Nottingham University next month to study business management, launched www.milliondollarhomepage.com in an attempt to raise enough money to pay for the three-year degree course. Companies can buy one or more boxes for $100 each (£54) and cover it with a logo, which, when …
