Adweek: WPP Group relationship marketing shop Wunderman said it has acquired Bridge Worldwide, an interactive agency in Cincinnati. Bridge, which employs 120 people, will operate as an independent unit of Wunderman. Bridge is best known for online efforts for packaged-goods giant Procter & Gamble, which also works with WPP through its Grey and Landor Associates units. "Bridge Worldwide's depth of online and …
What The Sheeps Haters Got For Christmas
John January is stoked. He now owns the ultimate gadget and he has a full stomach. So everyone at SHS got video iPods as part of our holiday time revelry.Yup. The whole damn agency. We also got hams. Spiral cut, mind you. As thrilled as I was with the iconic gizmo, I must tell you that I was incredibly thankful for that ham when I got home last night after a particularly festive party with particularly free …
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Pharmie Pharce
Brandweek: Eli Lilly and Co. agreed to plead guilty to a federal misdemeanor charge that it illegally promoted its Evista osteoporosis medication for the treatment of breast cancer and cardiovascular risk reduction. The company also agreed to a $36 million fine to settle the charge. The investigation into the effort began in July 2002. The government alleged that in 1998, certain Lilly employees promoted Evista for …
Time For Someone Else To Make The Donuts
From the AP: Michael Vale, the actor best known for portraying sleepy-eyed Fred the Baker in Dunkin' Donuts commercials, has died at age 83. Ads featuring Fred, who uttered the trademark line "Time to make the doughnuts," ran for 15 years until Vale retired in 1997. The same campaign for 15 years? Good lord. These days, campaigns barely last 15 weeks. R.I.P., Michael. …
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Russian Store Stinks
Toronto Star: A gas attack in a St. Petersburg home-supply store on one of the busiest shopping days of the year sickened scores of people yesterday in an incident that police called likely motivated by a commercial dispute or blackmail attempt. St. Petersburg police spokesman Vyacheslav Stepchenko said the gas appeared to be methyl mercaptan, which smells like rotten cabbage and is both naturally occurring and …
Good Google
USA TODAY: That many small businesses have grown tremendously thanks to Google's pay-per-click advertising is well known. The low cost of entry and the fact that advertisers only have to pay if an ad is clicked has brought hundreds of thousands to the new medium, with amazing success stories. Less well-known is that many non-profits are also benefiting from search advertising. They are attracting more donors, and …
The Latest Media Vehicle: School Buses
From USA Today: Advertisements have popped up on buses in Arizona and Massachusetts. New ones are set to appear in Michigan and Colorado. Dozens more districts from Florida to Pennsylvania may join them. "This will spread across the nation, because there's so much money that will come into schools as a result of doing this," says Daniel Shearer, director of transportation at the Scottsdale Unified School …
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Adrants Leads The Way
Steve Hall of Adrants answered some questions today. If you asked me in March of 2002 when Adrants was launched as a side project to fill time during a period of between agency unemployment if it would ever become a self-sustaining business that pays all the family's bills and would become, in March 2004, my full time job, I would have called you crazy. But, miraculously, that has become the case. Ten thousand people …
