Time For Someone Else To Make The Donuts

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From the AP:

Michael Vale, the actor best known for portraying sleepy-eyed Fred the Baker in Dunkin’ Donuts commercials, has died at age 83.
Ads featuring Fred, who uttered the trademark line “Time to make the doughnuts,” ran for 15 years until Vale retired in 1997.

The same campaign for 15 years? Good lord. These days, campaigns barely last 15 weeks. R.I.P., Michael.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.