Wunderman Buys Bridge To P&G

Adweek: WPP Group relationship marketing shop Wunderman said it has acquired Bridge Worldwide, an interactive agency in Cincinnati.
Bridge, which employs 120 people, will operate as an independent unit of Wunderman. Bridge is best known for online efforts for packaged-goods giant Procter & Gamble, which also works with WPP through its Grey and Landor Associates units.
“Bridge Worldwide’s depth of online and healthcare experience complements Wunderman’s, and we both share the same philosophies about the power of customer relationships and online dialog,” said Wunderman chairman and CEO Daniel Morel, in a statement.
Terms were not disclosed.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.